Agency: BMF
Client: ALDI
Role: Creative/writer

I was part of the creative team that came up with the brand campaign “Good Different” for ALDI supermarkets in Australia that launched with the following films.

The brand idea of “Good Different” has continue to win awards for ALDI from Cannes to D&AD, as well as at the Effies for effectiveness.

On winning the Grand Effie the judges said the campaign is “the gold standard of a long idea that has driven impressive results over the long term”.