Google Skippy’s challenged us to make the “most unskippable YouTube ad”.
They even told us how.
We ignored them.

Our client was MONA. A museum that famously hates advertising.

So instead of making an ad people couldn't skip, we made something people would actually want to watch.

It became the #1 video on Reddit worldwide and won Google's Skippy competition.

Made by us in house.

Created in collaboration with BMF