Client: MONA x Google
Agency: BMF
Role: Creative/writer

This might be the weirdest thing I’ve ever made. Which is why I love it.

We had to create an unskippable pre-roll for MONA for the Google Skippy’s competition.

Google released all the entered pre-rolls on YouTube for real to see which one held the most attention.

Our film won.

It also blew up on Reddit.

And it goes against everything they told us made a pre-roll unskippable.