Agency: Clemenger BBDO
Client : Waka Kotahi (NZTA)
Role: Creative/writer

To target stoned drivers, we asked stoners to finish our film for us.

We created a visual story of stoned drivers where no one speaks.

Then handed this blank audio canvas over to Australasia’s best-known comedians to write and voice their own hilarious wandering stoned thoughts.

We launched with 20 unique versions we created.

Then released the blank film for people to create their own.

It was picked up and talked about by radio DJs, other comedians and plenty of young guys over social, with new versions created each week. The International Comedy Festival even used the format to profile ‘up and coming’ comedians.

Through entertainment and comedy, we got our audience to show each other the real risk of driving high.