Creative Direction for brand platforms.
I work with brands to create brand platforms that are distinct, ownable and effective.
“Good Different isn’t just a new tagline for ALDI Australia - it’s a way of summing up our philosophy and approach to all aspects of our business” -
Tom Daunt, CEO, ALDI Australia
Featured platforms
“‘Nobody speaks to me like Mamamia’ is a long-term platform grounded in what is distinctive about the Mamamia experience for women.” -
Rob Farmer, Group Director, Mamamia
“‘Nobody speaks to me like Mamamia’ is a long-term platform grounded in what is distinctive about the Mamamia experience for women.” -
Rob Farmer, Mamamia Group Director
How I think
Defined by tone and attitude, and built to hold across everything, from how a CMO talks about the business to how it shows up in the work.
I also direct commercial work through Revolver.