Agency: Clemenger BBDO
Client : Waka Kotahi (NZTA)
Role: Creative/writer

It’s hard to add something new to the conversation of speed messages.

I was part of the creative team that came up with the strategic platform “Thank you for your speed.”

The idea takes the traditional negative impacts of speeding, and focuses on the reverse: that every kilometre less means less impact, less injury, more life.

This TV spot launched the new strategy, shifting the narrative from fear to appreciation.