Pepsi has always positioned itself as an alternative to the norm.

I created Meanwhile in the Pepsiverse, a platform that turned every Pepsi logo into a portal to an alternate world where things work differently, and often better.

By making every touchpoint an entry point, from cans to billboards, the platform became a constantly evolving system of content people could return to.

Tik Tok ‘Top Tok’ Winner

Created in collaboration with The Glue Society and Special Australia.