‘Nobody Speaks To Me Like Mamamia’
Concept / Creative Direction / Film Direction
Most media speaks to women in a filtered, careful way.
Mamamia doesn’t.
Nobody Speaks To Me Like Mamamia is a platform built around the brand’s direct, unfiltered voice and the relationship it has with its audience.
Positioning Mamamia as something more than a publisher, a voice people turn to because it says what others won’t.
Created in collaboration with The Glue Society and Mamamia.