‘Meanwhile in the
Pepsi-verse’
Concept & Creative Direction
Pepsi has always positioned itself as an alternative to the norm.
Meanwhile in the Pepsiverse is a platform that turned every Pepsi logo into a portal to an alternate world where things work differently, and often better.
By making every touchpoint an entry point, from cans to billboards, the platform became a constantly evolving system of content people could return to.
Tik Tok ‘Top Tok’ Winner
Created in collaboration with The Glue Society and Special Australia.
